My name is Leo Fedorcio, and I am 2 weeks in to an internship here at the PRCA. I recently finished studying Music Technology at Kingston University, and since then I had been wondering what to do in terms of work. I heard about being an intern here and thought it was a great opportunity to gain valuable experience as part of the PRCA team.
Starting off
So, in my first week I was able to ease myself into the world of work by helping the training team (Jess and Alice) update the website, design emails and make sure everything is up to date. Here I checked out some of the courses that prca have to offer, and I'll definitely be taking part in some of them over the coming weeks.
This week I have become the in-house 'video editor'. Snipping and freshening up old videos so they can be put online. Despite having zero experience in this field, I think I've done a good job so far!
PR Master-class
This morning I went to my first ever PR master-class at Hill & Knowlton's AMAZING offices in Soho. Definitely one of the coolest offices I've been to! Today's topic was digital campaigning, and there were talks from H&K about their 'Expert Expact' campaign with HSBC, Shine's 'Day V Lately' with Yell, and 'Talk to Gatwick' by Rabbit. All three talks showed how much social media has changed the way in which PR campaigns work, and how through blogging, twitter, facebook and foursquare (to name but a few) the public can interact with a company to create a successful operation.
Coming Up
Now I'm back at the office and it's going to be a busy week of more video editing and preparing short lists for the annual PRCA Awards, which is now fast approaching.
